Google Adsense For Mobile Applications

Most of you would have figured out what I mean to say through this post but now let me make it more clear to you all. Google has announced Adsense for mobile applications Beta , a program for those application developers who want to generate revenue from their applications.
The program currently in Beta stage will create direct contact between the advertisers and the consumers and thus in process help the application developers to generate money by displaying text and image ads in their iPhone and Android applications.

Advertisers are always keen to reach their target customers by one way or the other and thus advertising through mobile applications is the latest concept promoted by Google through this Beta program ,in-turn the application developers will get a chance to make quick cash and the consumers will get direct access to products of their choice thus saving their time and energy for looking for the desired products and services.
I must say that with these kinds of Innovative ideas Google has a really long way to go ahead of its competitors.
For the official Google Announcement refer Here.
To apply for the Beta program Application developers can apply Here.
If you already are a part of this beta program, do share your experience experience with us.

Wphone – Wordpress on mobile

Before beginning to write about Wphone, i would like you to guess what can this be about ?
Think…………… !
Okay, if you cant think about anything then let me give you a hint, its a wordpress plugin.
Still cant think about anything, fine without further waisting any time, i will start by saying its ’simplified wordpress on phone’.
This plugin was devised to make mobile blogging easy. By using it, you wont be introducing any material changes to your blog, however it will certainly make your life easy if you blog from mobile !
Moving further, you can download the plugin from the wordpress page and in order to install this plugin you need to follow the simple procedure of uploading the plugin to the default plugin directory on your server and then activating it from dashboard.
And thats it ! !
No need for any other configuration !
The rest will be handled by the plugin itself.

After installing it, you will notice an option for ‘ Use Mobile Admin Interface ‘ on wordpress login page, as shown below.

While logging on from your phone, checking that box will result in you logging in a wordpress dashboard specially designed for mobile phones.

My Recommendation – I have been using this plugin for some time and have found it really easy to use however as many plugins do, it also has some bugs like, image uploading, etc. But all in all i would recommend you to use it ( If you blog from mobile a lot ).
Do tell me, how you liked the plugin and if you have better option than this one, do discuss !!!

Hoe to add the "Add a Gadget" on Header and Blog Posts of Blogger Page Elements

As well as another Content Management System (CMS) base sites (ie : Wordpress, Joomla, Mambo, Drupal etc) Blogger Template consist of Page Elements (header, main, sidebar and footer) and Each element of this page, usually also composed of a few gadgets (the name may be different on each CMS).
Pege Elements are very important. In addition to its function, Elements (Widget) of the page and Gadgets, also affect to the overall look of the pages of our blog.

One of the advantages of a CMS base sites is the Flexibility, In these CMS sites, we could cange the Elements, add or less the Gadgets and also set the appereance (display) of the Page..

When we first create a Blog in Blogger, the Default Templates consisting of 4 page elements: Header, Blog Posts, Sidebar (which consists of About Me, Blog Archive and the Follower), and a Blank Page Elements at the bottom of blog pages (usually filled with Footer). From the above picture seen that the Header and Blog Posts does not have the facility to add gadgets. To optimize the blog and to be able to add various functions (gadgets) in it, then the Header and Blog Posts must be change.

Let's do it by following this steps:

1 . As usually Log in to Blogger
2. On your Dashboard, select the Layout menu, than click the Edit HTML. Under the Edit Template you can see your Blog's HTML. (please Back up first...!)
3. To have an “Add a Gadget” option, under “Header”, Check the "Expand Widgets Templates" then Scroll down and towards the bottom, you will see these lines (use Ctrl+F to find):

<div id='header-wrapper'>
<b:section class='header' id='header' maxwidgets='1' showaddelement='no'>
<b:widget id='Header1' locked='true' title='Blogger Test Result (Header)' type='Header'>
<b:includable id='main'>

Change with this :

<div id='header-wrapper'>
<b:section class='header' id='header' maxwidgets='2' showaddelement='yes'>
<b:widget id='Header1' locked='true' title='Blogger Test Result (Header)' type='Header'>
<b:includable id='main'>

This will give you 1 more Page Element in your Header. You can add it more by change the number of maxwidgets="..."

4. To add "Add a Gadget" on the Blog Posts, find these lines

<div id='main-wrapper'>
<b:section class='main' id='main' showaddelement='no'>
<b:widget id='Blog1' locked='true' title='Blog Posts' type='Blog'>
<b:includable id='main' var='top'>

Than change with this:

<div id='main-wrapper'>
<b:section class='main' id='main' showaddelement='yes'>
<b:widget id='Blog1' locked='true' title='Blog Posts' type='Blog'>
<b:includable id='main' var='top'>

Once You have done, don't forget to Save Template... And You will have :

Finnaly we have a "New" Blogger Page Element ready to optimized...

Simple isn't it...?

How To Make A Sticky Post In Blogger

Sticky posts in blogger blogs are like featured posts in wordpress. By default your blog homepage shows recently published posts but you can keep a certain post as your sticky post and which will stay above all other blog posts. This is great to highlight your best or an important post. This sticky post will be there above all posts no matter how many new posts you publish. All your new posts will get arranged below that sticky post automatically.
 
Earlier bloggers used to publish a post on a future date to activate this sticky post on their blogger blogs. For an example if you schedule a post to get published on 13-12-2009, this post will be there as the sticky till 13th december 2009. Blogger was not supporting scheduled posts and as a result that post would be there till that scheduled date. But Blogger fixed this bug a while ago and this trick is not working anymore.
So, we have to follow any alternative method to make a post sticky post. Well, we can’t call this a sticky post exactly, because this will not be a post though it will stay above all your blog posts. This can be done with a simple HTML edit. You can also change that sticky contents frequently. You will be having total control over that. Lets discuss about it in details.

1. Navigate to Page Elements >> Edit Template

2. Search for the following code in your template

ass='main' id='main' showaddelement='no'>
<b:widget id='Blog1' locked='true' title='Blog Posts' type='Blog'/>
</b:section></div>

3. Now inside the above code you can find a code
ass='main' id='main' showaddelement='no'>.
This code is for the post section. We can edit this code to add another gadget on our post body.

4. You have to change NO to Yes in the above code. That means after editing the code it should look like
ass='main' id='main' showaddelement='yes'>
Save the template.5. Now navigate to Page Elements and you can notice a new Add a Gadget option there above your post contents. Check out the below screenshot
.

6. You can use either TEXT or HTML/Javascript gadget to write your post and then save. This will show your text above all your blog posts.
7. You are done.

This is how you can make a sticky post on blogger blogs.

How To Make a Sticky Post in Your Blogger With a Simple Trick.

Because of the specific goals, sometimes we want every guest who visited our blog, read or see: pictures, messages, or a particular post on all of our blog pages they were visited, it's call a sticky post.
Usually we put the sticky post above the blog post.

In blogger post rule, a new post will be shown on the top, while the older one place below/after it or become archive (depending on your post setting), but with this very simple trick you can remain your post sticky at the top.

Actually this trick is very simple, The key is add the "Add a Gadget" widget above Blog Post in Page Element

By default this widget isn't there, we must doing a little trick first to get that widget. If you do not have Add a Gadget Widget yet, please follow this link http://cellandcomputertricks.blogspot.in/2012/08/how-to-make-sticky-post-in-your-blogger_26.html
The rest step is just to add our Sticky Post (or you can put picture, message, HTML/JavaScript ) by Add a Gadget Widget above the blog post.

If you want to add a "post form" exactly like your post, then you can add a "Text" gadget.
Please not to write your post title in Title Column because it will show up as a "Gadget Title" not as a Post Title, you better write it in Content. and set the display as a Post Title.

The Problem is: to do this trick, we must use HTML code to make up the text... But don't worry, if you are not capable with HTML Codes, there are simple and fast way to make your sticky post without learn it. Use your "New Post" to make a sample of your sticky post, set the display as close as your real post, use the Preview to check your sticky post display then copy-paste into your content collumn text add gadget.

Open your Blogger Dashboard >> New Post. Write your sticky post.

Use Preview to check your final displal, Block your Sticky Post text.

Open your Dashboard in a new Tab >> Layout >> Page Element >> Add a Gadget (above your blogpost) >> Click Text >> Paste your Sticky Post into content column. and Save it.

And this is the final example...

How Google AdSense Works?

Using Google Advertising to Boost Site Revenue

Google AdSense is an easy way to monetize most websites and blogs. The Google advertising system places text and graphic ads onto websites that sign up for the program and install a basic JavaScript code onto each page that will carry a block of Google advertising.
The advertisers are people who have signed up through Google AdWords to advertise their websites or their affiliate links. Those who advertise through Google AdWords choose keywords and pay for their advertising to be seen by those who have those keywords on their sites.

Using Google AdSense to Monetize a Site

Many sites and blogs are monetized with AdSense because it's easy and automatic. Once the code has been added to the page, AdSense automatically delivers the right ads that correspond to the content on the page. The ads chosen by AdSense generally correspond to the advertiser's chosen keywords.
A website or blog owner who is using Google advertising to monetize their site will often use keywords that correspond to ads that will interest the site's readers. Though the site owner can't specifically choose which Google ad that appears on the site, he can choose the type of ads that appear by adding keywords into the text on the page.

Google AdSense Revenue

Most Google advertising runs on the pay-per-click model. Revenue is generated each time a reader sees a Google ad that interests them and they click the ad to learn more. Bloggers and site owners who use Google AdSense for revenue seek higher traffic numbers in order to raise revenues, though higher revenues don't always follow more traffic.
While the amount of traffic to a site often means more readers who click ads, leading to higher revenue coming in, the actual amount of money made per click depends on the keywords used and the competition for those keywords. If competition among advertisers is high, the price for each click goes up. Low-competition keywords may earn the site owner as little as .01 for a reader click.
Google AdSense revenue is payable by check or by direct bank deposit for those who verify their bank account with Google. The minimum payment amount is $100, and payment is made 30 days after the end of the month in which the minimum has been reached. If the minimum is not met, the revenue carries over to the next month.

Customizing Google Advertising

One reason for the popularity of Google advertising is that it can be added to a page in blocks of various sizes. These range from a long, thin block of ads that stretches across the top or bottom of a page to one small Google ad that inhabits a quiet corner of a page. The colors and overall look of the ads are also customizable, making it easy to make the ads blend in with the design of a page.

Google Adsense For Mobile Applications

Most of you would have figured out what I mean to say through this post but now let me make it more clear to you all. Google has announced Adsense for mobile applications Beta , a program for those application developers who want to generate revenue from their applications.
The program currently in Beta stage will create direct contact between the advertisers and the consumers and thus in process help the application developers to generate money by displaying text and image ads in their iPhone and Android applications.

Advertisers are always keen to reach their target customers by one way or the other and thus advertising through mobile applications is the latest concept promoted by Google through this Beta program ,in-turn the application developers will get a chance to make quick cash and the consumers will get direct access to products of their choice thus saving their time and energy for looking for the desired products and services.
I must say that with these kinds of Innovative ideas Google has a really long way to go ahead of its competitors.

For the official Google Announcement refer Here.

To apply for the Beta program Application developers can apply Here.

Wphone – Wordpress on mobile

Before beginning to write about Wphone, i would like you to guess what can this be about ?
Think…………… !
Okay, if you cant think about anything then let me give you a hint, its a wordpress plugin.
Still cant think about anything, fine without further waisting any time, i will start by saying its ’simplified wordpress on phone’.
This plugin was devised to make mobile blogging easy. By using it, you wont be introducing any material changes to your blog, however it will certainly make your life easy if you blog from mobile !
Moving further, you can download the plugin from the wordpress page and in order to install this plugin you need to follow the simple procedure of uploading the plugin to the default plugin directory on your server and then activating it from dashboard.
And thats it ! !
No need for any other configuration !
The rest will be handled by the plugin itself.

After installing it, you will notice an option for ‘ Use Mobile Admin Interface ‘ on wordpress login page, as shown below.

While logging on from your phone, checking that box will result in you logging in a wordpress dashboard specially designed for mobile phones.

My Recommendation – I have been using this plugin for some time and have found it really easy to use however as many plugins do, it also has some bugs like, image uploading, etc. But all in all i would recommend you to use it ( If you blog from mobile a lot ).
Do tell me, how you liked the plugin and if you have better option than this one, do discuss !!!

What is Click Fraud?

Google AdSense Accounts Closed if Fraudulent Ad Clicks are Suspected

As print media experiences a drop in readership and advertising, web-based pay per click (PPC) advertising opportunities through Google's AdWords and AdSense programs are steadily on the rise. But these internet advertising programs are not without flaws; ad click fraud is a serious problem that's prompted Google to take a zero-tolerance stance as the web giant tries to maintain the integrity of its AdSense and AdWords internet advertising programs.

What is Click Fraud?

Click fraud is the act of clicking advertisements on the internet with the intention of earning money or draining a competitor's advertising account. Fraudulent ad clicks are extremely problematic, as it undermines the integrity of the Google AdWords program and other similar internet-based PPC advertising programs that involve clicking on an ad containing a link that, in turn, directs the clicker to the advertiser's web page.

Websites and Bloggers Committing Click Fraud

A large portion of fraudulent clicks come as a dishonest attempt to earn money via Google's AdSense program. The AdSense program enables websites and blogs to display contextual advertisements and with each ad that's clicked, the website or blogger earns a portion of the money that the advertiser agreed to pay per click.
What many fraudulent clickers don't realize is that Google tracks each and every click with IP address logging, among other methods. Red flags arise when abnormal ad clicking patterns emerge over a period of weeks or months, be it a suspicious pattern of ad clicks from a particular IP address or an unusually high number of clicks on the advertisements displayed on a web page.
When click fraud is suspected, the staff at Google investigate the invalid clicks. When a situation involving fraudulent clicks is confirmed, Google typically hands out a lifetime ban from the AdSense program.

Advertisers and Fraudulent Clicks
Another form of click fraud involves advertisers who use ad clicks as part of malicious and unethical business practices.
Advertisers have been known to engage in click fraud by clicking a competitor's web ads in an effort to expend the competitor's pre-set daily spending limit for advertisements. With the Google AdWords program, advertisers pay each time an ad is clicked. An advertiser's ads will "shut off" for the day once the pre-set daily spending limit is reached, so by committing click fraud, dishonest advertisers attempt to eliminate the competitor's internet ads.

Other Forms of Click Fraud on the Web

Another form of click fraud involves a "click exchange." A click exchange involves two or more individuals who, in an attempt to "outsmart" Google, agree to click ads on each others' website or blog.
Dishonest individuals who take part in click exchanges mistakenly believe that they cannot be held responsible for clicks that originate from another person's IP address. In reality, Google is wise to the click exchange, so any suspicious pattern of ad clicks — even those that originate from another person's IP address — that's consistent with click fraud serves as sufficient grounds for a lifetime ban from Google's AdSense program.
Promoting invalid clicks by instructing blog or website visitors to click on ads is another form of click fraud. Promotion of fraudulent ad clicks is considered a serious offense that's grounds for termination of a website's or blog's affiliation with AdSense.

Can You Appeal an AdSense Account Closure Due to Click Fraud?

For many years, there was no appeal process for individuals whose AdSense accounts were closed due to alleged click fraud involvement. But ultimately, Google decided to implement a click fraud appeals process, though it's believed that a very small percentage of accounts are ever reinstated following cancellation due to suspected click fraud.

Add The "Add a Gadget" on Header and Blog Posts of Blogger Page Elements

As well as another Content Management System (CMS) base sites (ie : Wordpress, Joomla, Mambo, Drupal etc) Blogger Template consist of Page Elements (header, main, sidebar and footer) and Each element of this page, usually also composed of a few gadgets (the name may be different on each CMS).
Pege Elements are very important. In addition to its function, Elements (Widget) of the page and Gadgets, also affect to the overall look of the pages of our blog.
One of the advantages of a CMS base sites is the Flexibility, In these CMS sites, we could cange the Elements, add or less the Gadgets and also set the appereance (display) of the Page..

When we first create a Blog in Blogger, the Default Templates consisting of 4 page elements: Header, Blog Posts, Sidebar (which consists of About Me, Blog Archive and the Follower), and a Blank Page Elements at the bottom of blog pages (usually filled with Footer). From the above picture seen that the Header and Blog Posts does not have the facility to add gadgets. To optimize the blog and to be able to add various functions (gadgets) in it, then the Header and Blog Posts must be change.

Let's do it by following this steps:

1 . As usually Log in to Blogger
2. On your Dashboard, select the Layout menu, than click the Edit HTML. Under the Edit Template you can see your Blog's HTML. (please Back up first...!)
3. To have an “Add a Gadget” option, under “Header”, Check the "Expand Widgets Templates" then Scroll down and towards the bottom, you will see these lines (use Ctrl+F to find):

<div id='header-wrapper'>
<b:section class='header' id='header' maxwidgets='1' showaddelement='no'>
<b:widget id='Header1' locked='true' title='Blogger Test Result (Header)' type='Header'>
<b:includable id='main'>

Change with this :

<div id='header-wrapper'>
<b:section class='header' id='header' maxwidgets='2' showaddelement='yes'>
<b:widget id='Header1' locked='true' title='Blogger Test Result (Header)' type='Header'>
<b:includable id='main'>

This will give you 1 more Page Element in your Header. You can add it more by change the number of maxwidgets="..."

4. To add "Add a Gadget" on the Blog Posts, find these lines

<div id='main-wrapper'>
<b:section class='main' id='main' showaddelement='no'>
<b:widget id='Blog1' locked='true' title='Blog Posts' type='Blog'>
<b:includable id='main' var='top'>

Than change with this:

<div id='main-wrapper'>
<b:section class='main' id='main' showaddelement='yes'>
<b:widget id='Blog1' locked='true' title='Blog Posts' type='Blog'>
<b:includable id='main' var='top'>

Once You have done, don't forget to Save Template... And You will have :

Finnaly we have a "New" Blogger Page Element ready to optimized...

Simple isn't it...?

8 Reasons Why Lists are Good for Getting Traffic to your Blog

8 Reasons Why Lists are Good for Getting Traffic to your Blog

Here’s a tip for how to get people to link to your blog.

Write lists!

It's been reminded by this again by seeing just how many people are linking up to Piaras Kelly’s list of Tips on writing content for your blog. It's have seen 10 or 15 people link to it. Even though I don’t agree with all of it there is something about a list that bloggers and blog readers love. Here’s a list of reasons why lists can be good for your blog:

1. Lists are Scannable – online readers are notoriously lazy. A list helps communicate a number of points quickly and easily
 
2. Lists keep posts succinct - there is something about a list that keeps you from rambling
 
3. Lists look ‘neat’ - I don’t know about you but when I surf onto a site that is full of messily formatted text – I don’t tend to stick around long. Lists on the other hand can be quite visually pleasing 4. Lists are easy to link to – most of the links to the link above simply summarize the list (giving the keypoints) – bloggers seem to like linking up in this manner
 
5. Lists can be comprehensive – Piaras covered 12 points in the above list
 
6. Lists are persuasive – if you want to mount a case for something quickly presenting numerous arguments in a list can be quite convincing
 
7. Lists can add to the ease of writing – I like writing in lists because they break down my thoughts into bite sized pieces which is good not only for readers but me as a writer as I consider how to express myself
 
8. Lists as Memes – I’m not quite sure how to describe this – but lists can start epidemics of ideas. For the above reasons (and others – bloggers seem to love linking to lists and as a result they have the ability to spread quickly

There is obviously a pretty good case for using lists in your blog writing. Of course you can use them too much – sometimes a topic calls for something a little more meaty and in depth than a list – but overall I’d recommend that using lists on your blog as part of your writing mix is an worthwhile strategy.

Tips on writing content for your blog

Here are some tips on writing content for your blog:

1. Use catchy titles: As I subscribe to more and more webfeeds, I tend to flicks through content a lot faster. Short, catchy, tabloid-style titles grab potential readers attention and will ensure that your posts have a better chance of being read.

2. Be unique: One of my favourite blogs is Gaping Void. Hugh MacLeod’s cartoons are great and instantly grab my attention. Try to make some aspect of your blog unique. for example, I now open each post with a quote which tends to reflect the entry.

3. Make sure to credit your sources: Don’t plagerise! Never use someone else’s content without crediting them. You can refer to them in your entry and offer your own opinion on the story rather than be a copycat.

4. Think before you post: Blogging isn’t a race, so take your time . The majority of my posts (including this one!) are prepared at the weekend, giving me plenty of time to think over them before posting. You don’t want to post something that you’ll end up regretting.

5. Stay on topic: Your blog’s content is key. LikeEd says ‘good, interesting blogs get read, boring rants on irrelevant topics don’t’ So if your blog is about Soccer, I don’t expect to be reading about Tennis on it often.

6. Link, it’s polite: If you read something interesting online and tell your readers about it, then post a link to what you’re talking about. It’s annoying to read about something and then have to Google it, instead of simply clicking a link to it.

7. Be conversational in tone: Nobody wants to be bored to death reading your blog and you should also try to attract readers who might not be familiar with the subject you are covering. Some really intelligent people have turned me off with their academic style of writing. You’re supposed to be having a conversation not talking down to people.

8. Respond to comments: It’s great to see that you’re blogging, but if you don’t respond to comments on your blog readers will tend to get annoyed and may unsubscribe. Sometimes it’s even nice to send the person who left the comment an email, IM them or havea real life conversation with them via Skype. When I left a comment on Steve Rubel’s blog congratulating him on his marraige I was surprised to get an email from him saying thanks. What a nice touch! Unfortunately he doesn’t seem to be so quick to reply to comments when people criticise him.

9. When to post: The best time to post I find is the morning when people will be going through their subscriptions. I tend not to blog on weekends anymore because people seem to check their Webfeed/RSS reader during typical work hours on Monday to Friday. People will be able to give your post more attention.

10. Be controversial: Don’t be a sheep, stand out and voice your own opinion. Who cares if nobody agrees with you? As long as you believe in what you’re saying then don’t be afraid to disagree. people are always inclined to get two sides of a story. Mind you, don’t push it otherwise you’ll be seen as someone who just likes to brew trouble.

11. Blogging is not email: A blog might be an online journal, but that doesn’t mean you have to start each post with Dear Diary. The same applies for Hi, Hello World, etc. There’s no need to sign off either, your name will be listed at the bottom of your post anyway.

12. Assuming makes an ass out of u and me: Don’t assume readers are familiar with your product/service/pastime. I had to delete my subscription to a PR blog the other day because the author insists on referring to some model that I am completely unfamiliar with. I got the sense that he was trying to sell me something I wasn’t going to buy into.

How to Avoid Having Your AdSense Accout Banned for Click Fraud

If you trawl through the AdSense message boards you can’t help but come across tales of woe from AdSense publishers that have had their account banned by Google.

Below is a list of ways people have been banned from AdSense and information on how to avoid it happening to you.

Don’t click on your own ads

The obvious one but still people do it. Google has the IP address of the computer/s that you’ve used to create and check your AdSense account. If it sees that this IP address clicks one of your ads you’re in trouble.

Don’t do it. It’s theft. Not from Google but from the AdWords advertisers.

If you want to go to a site advertised by one of your ads don’t click on it look at the URL of the advertising site at the bottom of the ad and type it into your browser.

If you click on one accidentally (which does happen) you’re probably be ok but it’s worth dropping a quick email to Google with an explanation and apology

Don’t log in to AdSense from a shared computer.

As I said above Google keeps a record of every machine IP address used to look at your account. If you check your stats on a machine then someone else clicks on your ads from the same machine Google sees this as click fraud. Worth bearing in mind when thinking of checking your stats from somewhere like an Internet Café.

Don’t log in to your AdSense account from work.

Apart from getting in trouble with the company that employs you there’s also a further real risk. Most companies use a proxy server to access the Internet. A proxy server with ONE IP ADDRESS. Therefore you checking your ads from work means this proxy IP address being recorded by Google as one that you use. Problem is if there are 1000 people in your company it is the same IP address for them too. Google can’t differentiate between you and the other 999 employees in your company. If one of these 999 clicks on one of your ads it’s ban time.

Don’t get into a ‘I’ll click your ads if you click mine’ agreement with another Webmaster.

As above Google will have your IP address and that of every AdSense publisher. If they see these IP addresses consistently clicking on each other ads it’s goodbye for both of you.

Don’t tell friends and family.

Telling friends and family about your money making websites can lead to problems. Even if you tell them not to click on your ads there’s always the chance that Auntie Maud will think it’s a good idea to make some extra money for her favourite nephew. 100 clicks later from the same visitor and your account is screaming ‘Click Fraud’.

Receiving clicks from illegal traffic

Check the AdSense TOS for sources of traffic that aren’t allowed by Google. These include methods like Traffic exchange, PTC advertising, Auto surf etc.

Do monitor your visitor and AdSense figures

Check your account at least once a day. If you see a massive spike coupled with a massive increase in Page CTR investigate using your visitor stats website. If you see it’s all come from the same IP address you could have been the victim of a malicious attack – inform Google via email and offer them access to your logs.

Adsense Secrets: Getting More Clicks on Your Ads

More CTR (Click Thru Ratio) means more clicks on your Google Ads. But, is CTR all about position and colors of your ads? No! It's a lot more than that. CTR also depends upon the quality of traffic, relevancy of ads, and even the subject of your website. Let's get in detail:

Do you own a High CTR website?

Yes! CTR varies from Industry to industry too. It depends upon the keywords you are using to make your web page. It has been observed that more technical the topic is (but not necessarily) less CTR it will give you (for example Search Engine Optimization, Affiliate Network - exceptions are always there), but still works if the Ad content is well written.

However, this is only one condition; there are many undiscovered conditions that affect the CTR of keywords. At times, a particular season also has an effect on the performance of keywords. For example family of 'Turkey recipe' keyword is more active around November and December only and a quite sluggish rest of the year. It becomes really necessary to study the behavior of keywords before starting a massive website of Adsense around a topic.

Your Ad Position and Color: Old, but very effective

Google heat map helps improve the CTR (Clicks Thru Ratio) of your website by suggesting you the most converting areas for your Adsense Ads. You can have a glance at the Google's Survey that illustrates the ideal placements of ads on your web page.
https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954
https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954
https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954

https://www.google.com/support/adsense
/bin/static.py?page=tips.html#17954

Darker the area, better will be the performance of your ads. Your visitor tends to click on these darker areas more often than the other areas of the web page. Ads placed near rich content usually do well because users are focused on those areas of your web page. For example, on pages where users are typically focused on reading an article, ads placed directly below the concluding part of high quality content tend to perform well, as the visitors are left with no other choice except clicking the Ad block.

Get Targeted Traffic - The Most Essential Part

Traffic that is interested in your content (also called targeted traffic) is interested in your ads too. Thus, there is every likelihood that your ads will be clicked more frequently. Targeted traffic means more CTR, more earnings, and enhanced ad convertibility. On the other hand, the untargeted visitors are not interested either in your content or your ads, so keep your website's traffic targeted.

You can gather highly targeted traffic for your website by web promotion strategy and effective optimization of your web page structure. Effective web promotion strategy requires an appropriate Anchor text and more back links from relevant websites. And, to develop an effective web page structure, you have to optimize your Title Text, internal linking of your website, and most importantly your web content, in the best possible manner.

Choose the Right Anchor Text for Back Link Campaigns

Choosing the right anchor text for back links promotes your website to the traffic you exactly need from the search engines. Choose the Anchor text that directly speaks to your visitors and pulls the traffic that your web page requires. Targeted traffic results in increased CTR of ads. It helps promote your website to that segment of traffic, which is precisely searching for your content (or you can say the traffic that is most profitable to you). Targeting irrelevant keyword reduces your CTR by gathering the traffic which is not interested in your content or ads.

Wisely Choose the Title Text of Your Web Page

Title text of your webpage appears in the SERPs (Search Engine Result Pages) as the Title link to your web page. Therefore, it is the title Text that directly speaks to the surfer on SERPs (Search Engine Result Pages) about your content's theme. It acts like a Free Advertisement Link to your website. If your title text does not interest the surfer, you lose considerable amount of much-needed traffic. Figure out a Title text that directly communicates with your potential visitors, brings targeted traffic, and enhances the CTR of your AdSense Ads. Don't overdo your title text, and use less than ten keywords in your title text.

Help Google Detect the Theme of Your Web Page

There are many on-page and off-page elements that affect your ad relevancy. Better targeted ads increase both your CTR and EPC. Here is how to optimize your ads:

Meta Tags

If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags while displaying ads. Meta tags have a considerable affect on the relevancy of your ads. It is advised never to leave this space empty. Also, try to make it as easy as possible for Mediabot to understand the theme of your web page.

Title Text

Google Mediabot gives good weightage to the keywords used in the Title text, which in turn gets reflected in your ads. Choose effective keywords for your Title text. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely.

Headings

Google Mediabot gives importance to the Heading text enclosed in

Boost Relevancy Artificially - Use Google's Section Targeting

Now, you can enhance Ad relevancy by using Google's Section targeting. Using this technique you can advise Google mediabot about the areas of your content which should be considered or ignored while matching the Ads with your content.

For more information on the same topic, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371

For more information on the same topic, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371

For more information on the same topic, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371

For more information on the same topic, visit:
https://www.google.com/support/adsense
/bin/answer.py?answer=23168&topic=371

Use Channels for Analyzing Your Ads' Performance

Try to relate your traffic logs with your CTR stats. You will get to know which Traffic source is giving you what CTR. This will help you recognize the traffic segment which is most converting for your website. Channels allow you to analyze your ads' performance, so that you can pin point the changes that your website needs to boost your AdSense income. There are two types of channels available - URL Channels and Custom Channels. You can use the URL channel to track your performance, without modifying your Ad code. Through URL channels, you can analyze the performance of individual page or a group of pages, based on the directory system of your website.

Custom channels can help you measure the performance of different Ad formats presented in your web pages. And, by pasting channel-specific ad code into your pages, you can track CTR, Impressions, number of clicks each individual ad format is generating, and compare its performance with other web pages.

Block Junk Websites and Competitor Websites from Showing Ads

There are many junk websites that might be displaying ads on your website. These websites steal the traffic from your website and recycle it on their own Adsense ad blocks. Recognize such websites and stick them in Adsense Competitive Ad filter. Also, you can block your competitor websites using this competitive filter.

This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling

This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling

This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling

This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:

https://www.google.com/support/adsense
/bin/answer.py?answer=21593&ctx=sibling

AdSense Tip: How to Increase AdSense CTR

An increase in CTR can mean a lot to AdSense Revenue. To increase AdSense revenue, you have to either increase the traffic or CTR. If somehow, you manage to triple your CTR just by tweaking the Google AdSense code, you can get three times more traffic. Here are a few tips for increasing your CTR.

Topics Covered in this Guide:

- What Google AdSense Engineers say about CTR
- What Webmasters have concluded about CTR
- Traffic and its effects on CTR
- Experiments with CTR

What Google AdSense Engineers Say

- An email conversation with a Google Engineer:

“Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections. Regarding ad placement - the best ad format varies from page to page. We've observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.”

- Google Optimization Guide:
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the article tends to perform better. It's almost as if the users finish reading and asking themselves, “What can I do next?” Precisely targeted ads are just like answering their questions.

https://www.google.com/support/adsense/bin/static.py?page=tips.html

What Webmasters have concluded

Webmasters have diverse views on how to increase CTR. It largely depends upon the keywords you are targeting, look of your website, quality of its content, placement of AdSense ads, page optimization, and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works well.
If you develop a poor quality content website, it will likely give you high CTR and clicks, but you will be getting low priced ads. Besides, nobody will like to add your URL to their favorites. However, if you have quality content that keeps the visitors glued, you may get low CTR, but you will be getting high priced ads and regular visitors.

Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch the changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have.

The Traffic

AdSense comes after traffic. No traffic, no AdSense. Take good care of your traffic. Your visitors expect some valuable information from you. Make sure you are providing quality content to them. This will increase your visitors’ return back ratio. And only those visitors who are less targeted, will return to the content you are providing. More targeted users mean more CTR. 85% of my visitors add my website URLs in their favorites. And they do return.

Install a website stats monitoring software and regularly look at your web logs. Identify where exactly is the traffic coming from. Try to establish a pattern or relation between your AdSense stats and traffic stats. This will help you analyze the reasons for any marked deviations in the inflow of traffic. This will give you new ideas to develop traffic.

Experiments

Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve the highest CTR. Track your page performance by making channels of ads in your AdSense Control Panel. Keep experimenting till you are satisfied with your CTR. Though, every such experiment will make you lose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in the long run.